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PcComponentes has revolutionized the Black Friday

PcComponentes is in luck. After them large results reported during the campaign of Black Friday of 2015, during this new edition, the company has improved with grow their figures of sales, catchment of customers and presence media, to convert is in the e -commerce with greater visibility organic during all the campaign.

The result has resulted in a 76 percent sales growth to 2015, with a total of 188.811 sold items. The most important days were on Thursday and Friday, managing to reach, during this last day, all-time highs in terms of number of orders made (23.446) and sold items (61.430). The data more spectacular was the number of units sold in a hour, with 10560 articles between them 00 and it 1 of the dawn of the Friday 25. Both the early hours of Thursday and Friday, came to register up to three orders per second.

As for the product families more sold, smartphones were the winners, with more than 13,000 units throughout the campaign, representing 7% of total sales. Other very prominent families were selling laptops, with more than 7,500 units and 4% of sales, and the TVs with nearly 7,000 units and a 3.65% of sales.

As specialists in Informatics, computer components were the top sellers, reaching more than 40 thousand units and combining a 26% of sales. The trust of clients has been the key factor for the success of PcComponentes, which has been able to correspond to that trust being the only company that has published a historical price comparator to show that bids were real, without price rises prior to Black Friday and with a general price offer leading on the market.

Throughout the campaign the spending request was 262 EUR, 23% more than the previous year, and registered 26.403 new high on the web page. On the other hand, notably the launch of a number of national telephone customer service where you have attended an average of 1,000 calls a day.

The recipe for the success of PcComponentes for this Black Friday has been formed by a wide variety of ingredients, ranging from the hard work for years to gain the confidence of the customer, to a strategy of media exposure – that was reflected in the extensive coverage he received in media of all kinds and the three Trending Topic in Twitter− based on the evidence dedication and the desire to remain a benchmark at national level in the field of e-commerce, but without forgetting the will to continue improving day by day to offer products of the highest quality.

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